INTRODUCTION I belong to Generation Z, also known as the "iGeneration", which categorizes those born between 1995 – 2015. It has been mentioned time and time again that my generation is the bridge between the pre- and post-digital era. We had the opportunity to grow up in a traditional, minor tech society, but we also got to advance and develop alongside the technology. Our predecessors, Generation Y or "Gen Me", were the first generation to be given a “formal technology education”. In an article provided by ADWEEK called “ How to Bridge the Gap Between Gen X, Gen Y, and Millennials ” by Michael Ventura, whom is a Gen Y inhabitant himself, explained how the rapid insertion of the internet into their lives gave Gen Y the unique understanding between these two distinct world. But what do you call those born into the current world where social media, entertainment, and advanced technologies are already established? Not many people know about “ Generation Alpha ”...